This is the story of Ryan, a boy who survived the 43% abortion rate. Born on November 13, 1984, in a clinic outside Seoul, he was abandoned by his birth mother, who left no trace of her identity.
In 1985, in Seoul, South Korea, there were over 500,000 abortions and just over 650,000 actual births. This meant every time a child was conceived, it only had a 57% chance of actually being born. This is a story of a boy who survived the 43% abortion rate. Through carefully crafted visuals and storytelling, we aimed to build a genuine connection with the audience and raise awareness. The final video was designed to draw in viewers and encourage donor support by showcasing the real impact of the client’s work. Our team focused on bringing their vision to life in a way that resonates and drives meaningful engagement.
