Client: Bethany Christian Services
Project: Promo Video
Market: Family Preservation/Foster Care
Project: Promo Video
Market: Family Preservation/Foster Care
Assignment: Our team was asked to present a concept where it was focused on the main need of the campaign and highlight the level of urgency of the problem.
Objective: More than 400,000 children in the United States are living in foster care and over 100,000 of them cannot return to their biological parents because of past abuse or neglect. These precious children are yearning for a lifelong family who will surround them with love and care. The objective of this project was to help raise awareness and find loving homes for foster kids before aging out of the system.
